ππStructure and Semiotics in The Avengersππ
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tructuralism can help explain why the 2012 movie The Avengers was so successful. In its striking similarity to
professional wrestling matches, observers find a theme that has been
perpetuated since the ancient Greek era.
Answers to the widespread appreciation that the hero-heavy accomplishment generated can be derived from structuralism, a root-cause approach to literary study. As student resource Shmoop explains, “Structuralist theorists are interested in identifying and analyzing the structures that underlie all cultural phenomena—and not just literature” (https://www.shmoop.com/structuralism/). To them, the outpouring of support that The Avengers received would be indicative of its adherence to a previously established pattern historically guiding celebrated entertainment. And they would probably zero in on modern wrestlers to prove their point.
Semiotics—the examination of the ways that linguistic and nonlinguistic objects and behaviors operate symbolically to communicate a message—is a component of structuralism that the method’s scholars would be excited to use to illustrate the nature of the spectator sweep that The Avengers snagged (Lois Tyson; Critical Theory Today, Third Edition: A User-Friendly Guide; 205). Within semiotics, a wrestler’s occupation is a sign system—a thing, an action, or a collection of things or actions capable of being assessed as a specialized language (Tyson 205). When a competitor gets ready to rumble, he or she relies on the sign system of wrestling—a language meant to provide onlookers with the cathartic pleasure of watching justice triumph in a clear-cut, good-versus-evil situation (Tyson 205).
The fancy picture shown here emphasizes the excellent teamwork that the Avengers display and, more importantly, the professionalism characterizing the post that it appears in. |
In the course of the involved narrative—which includes an abundance of tense fight scenes, humorous jokes, and emotional backstory—twenty-first-century viewers are playing the part of their counterparts in the theaters of a long-lost Greece. There, gladiators and staged productions served as outlets for celebrities to exaggeratedly demonstrate their pain, despair, or triumph and enable fans to vicariously release their individual feelings (Tyson 206). Iron Man’s self-explanatory name; his up-to-date style choices and expensive attributes; his sleek metal suit; his aggressive outlook; and his derisive smirks make him as straightforwardly categorized as he is predictable and, therefore, reliable. Captain America’s eponymous title; his muscular physique; his bright, bold costume; his confident attitude; and his focused facial expression allow him to be a foil who is also plainly defined and understandable. Whether a moviegoer prefers the snarky Tony Stark or the ethical Steve Rogers, there is—depending on the perspective applied—a hotshot gladiator, actor, or wrestler in The Avengers to whom he or she can relate, an obvious good guy, a trustworthy good guy, emerging victorious from a battle against evil.
Given the evident parallel between The Avengers and WWE, both of which are reminiscent of archaic Greek spectacle—incorporating either slaves and grotesque bloodiness or performers and casual relaxation—it is not a shock that the feat earned as much as it did at the box office. Structurally, the semiotics undergirding the sign system, the readable content, of the superheroes’ antics are those responsible for knockout rounds and historic Grecian revelry alike: personalized main characters behaving consistently and conquering a cowardly villain once and for all.
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